Marketing Insight Analyst

📊 Insight Analyst

Turn Data into Decisions. Drive Growth. Shape Customer Experiences.

At FEG Romania, we believe great decisions start with great insights.

With millions of customer interactions across multiple markets and brands, data plays a critical role in how we attract, engage, retain, and reactivate our players. As competition continues to grow, we're looking for an Insight Analyst who can transform data into meaningful actions and help us build a truly data-driven organization.

If you're passionate about uncovering patterns, challenging assumptions, and influencing business decisions with facts, then this role is for you.

🚀 What You'll Do

Discover Insights That Matter

• Analyze large transactional and customer datasets to uncover trends, opportunities, and business risks.
• Identify customer behaviors, product performance drivers, and operational efficiencies.
• Proactively generate hypotheses and validate them through data analysis.
• Translate complex findings into actionable recommendations that drive measurable business impact.

Build Powerful Reporting Solutions

• Develop and maintain dashboards, automated reports, and performance monitoring tools.
• Deliver both executive-level summaries and detailed analytical reports.
• Ensure key KPIs are accurately tracked and easily accessible across the organization.

Drive Business Decisions

• Partner closely with Marketing, CRM, Product, Commercial, and BI teams.
• Support strategic initiatives focused on customer retention, engagement, reactivation, and player journey optimization.
• Identify business gaps and recommend improvements to processes, customer flows, and commercial activities.
• Become a trusted advisor through data-backed recommendations and insights.

Champion Data-Driven Culture

• Present insights in clear, engaging formats tailored to different audiences.
• Educate stakeholders on interpreting and leveraging data effectively.
• Promote evidence-based decision-making throughout the organization.
• Act as a true "data evangelist" across the business.

Support Advanced Analytics

• Collaborate with BI and Data Science teams on forecasting, segmentation, anomaly detection, and machine learning initiatives.
• Ensure high data quality through validation, deduplication, and anomaly identification.
• Help maximize the value of our advanced marketing and analytics platforms.

🎯 What We're Looking For

Technical Skills

✅ Advanced SQL and data analysis capabilities
✅ Experience with Power BI, Tableau, Looker, or similar BI tools
✅ Strong reporting, visualization, and storytelling skills
✅ Experience working with large datasets and transactional data
✅ Understanding of customer analytics and business performance measurement
✅ Exposure to predictive analytics or machine learning is a plus

Personal Skills

✅ Curious and analytical mindset
✅ Strong business acumen and commercial awareness
✅ Ability to connect data with business outcomes
✅ Excellent communication and stakeholder management skills
✅ Proactive, solution-oriented approach
✅ Comfortable challenging assumptions and influencing decisions

🌟 Why This Role Matters

You won't just build reports.

You'll help shape how we understand our customers, improve retention and engagement, optimize marketing investments, and drive growth across multiple markets.

You'll be at the center of key business decisions, turning data into actions and ensuring insights create real impact.

If you love asking "Why?", digging through data, and influencing strategic decisions, we'd love to hear from you.

Join us and help build a smarter, more data-driven future at FEG Romania. 🚀📈