Group Head of Performance Marketing

Hey there!

We're Fortuna Entertainment Group, and we’re excited to share why we’re a team worth joining.

Who We Are?

Founded in 1990, FEG is a top player in the betting and gaming industry. We proudly serve millions of customers across five European countries – Czech Republic, Slovakia, Poland, Romania, and Croatia – with our Business Intelligence operations based in India.

Why Join Us?

You’ll be part of a team that embraces bold ideas and delivers on its promises. We’re committed to providing exceptional betting and gaming experiences tailored to our customers’ needs, bringing fun and games to them. We also know that behind these experiences is a great team, which is why we invest in and value each of our colleagues.

Where We Work?

Our vibrant Prague office, located in the modern Churchill II building, is where work meets fun! Enjoy perks like our very own barista, 24/7 company gym, a game room, and a relaxed atmosphere where colleagues are as friendly as they are skilled.

Current Opportunity

Right now, for our HQ in Prague, we're looking for a Group Head of Performance Marketing to join our Commercial vertical. You will lead the Group's customer acquisition strategy and build a best-in-class, centralized performance marketing function across Fortuna Entertainment Group. The role will have primary responsibility for paid media, including the centralization of capabilities currently managed within local markets, while also overseeing SEO and affiliate marketing across the Group. The successful candidate will combine deep technical expertise in paid media with strong commercial judgement, analytical capabilities and proven experience leading large-scale performance marketing operations. The core mission is to drive profitable customer acquisition, maximize marketing investment returns and establish a scalable, high-performing acquisition organization across all FEG markets.

What You'll Be Doing

Your daily activities will include, but are not limited to:

Leadership & Centralization

• Lead the centralization of acquisition and paid media capabilities across all FEG markets.
• Build and develop a high-performing Group performance marketing team.
• Establish consistent processes, technology, governance, reporting and performance standards.
• Drive operational excellence through automation, AI adoption and continuous optimization.
• Develop an effective operating model balancing Group execution and local market priorities.
  

Acquisition Strategy & Growth

• Define and execute the Group customer acquisition strategy across Sportsbook and Casino.
• Drive profitable growth in FTDs and high-value customers through paid, organic and partnership channels.
• Oversee acquisition budgets, channel mix and investment allocation to maximize commercial returns.
• Partner with local Marketing Directors to align acquisition activities with market objectives.

Channel Management

• Own performance across paid media, SEO, affiliate marketing and strategic acquisition partnerships.
• Optimize channel effectiveness, customer quality and acquisition efficiency.
• Manage relationships with key platforms, agencies and technology partners.

Performance & Optimization

• Establish acquisition KPIs, measurement frameworks and reporting across all markets.
• Leverage attribution, MMM, incrementality testing and LTV analysis to improve investment decisions.
• Drive conversion optimization across acquisition journeys, registration flows and first-deposit funnels.
• Ensure marketing performance is measured against business outcomes and profitability.

Leadership & Compliance

• Promote knowledge sharing, capability development and adoption of best practices across markets.
• Ensure compliance with applicable gambling advertising regulations and responsible gambling requirements.

What We're Looking For

You should have:

• Bachelor's degree in Marketing, Business, Economics, Finance, Data Analytics or a related field.
• Experience in online gambling, sports betting or other highly competitive, regulated industries is preferred.
• Fluent English, both oral and written (at least C1).
• 10+ years in digital acquisition, paid media or performance marketing, including 5+ years in senior leadership roles.
• Proven track record managing large budgets, high-performing teams and multi-market operations.
• Expert knowledge of paid media, performance marketing and acquisition strategy.
• Strong experience with media buying, optimization, audience targeting, attribution and performance measurement.
• Solid understanding of SEO, affiliate marketing, conversion optimization, CAC, LTV and acquisition economics.
• Hands-on experience with Google Ads, Meta, programmatic platforms, GA4 and tracking technologies.
• Strong stakeholder management skills, including agencies, technology partners and cross-functional teams.

Nice to Have

• Additional European languages.
• Google Ads and Google Analytics certifications.
• Meta Blueprint or equivalent performance marketing certifications.
• Relevant digital marketing and analytics qualifications.