Group Advertising Specialist - Display
Praha 2, CZ, 120 00
Let's play
together
About our company
Fortuna has become an established brand among customers within just a few years. We became a proud international Family of companies carrying Fortuna Entertainment Group from the first betting shop.
We want to go further and be known for having the best tech department offering our employees the usage of modern technologies, and being part of many exciting projects. Our new home is the remarkable Churchill II building which has a view of Prague.
Every detail underlines the company's corporate culture and represents our values. The workplace layout is 100% ecological, providing ideal conditions for everyday work. We all work as one team and treat each other with respect, openness, a sense of honor and respect for individual and cultural differences.
We seek a Digital Advertising Specialist to own designated advertising programs across digital channels for FEG’s brands in Czechia, Croatia, Poland, Romania, and Slovakia. The ideal candidate will develop and implement display strategies to drive the acquisition and engagement of customers and meet desired KPIs.
YOUR RESPONSIBILITIES:
- Develop and implement optimization strategies in a multi-market/language environment focused on KPIs.
- Oversee daily display initiatives, including budget and performance monitoring.
- Create and optimize campaigns using DV360.
- Coordinate with agencies, partners, and publishers for campaign management and optimization.
- Ensure accurate impression measurement via Campaign Manager.
- Regularly analyze and report on campaign performance.
- Collaborate with cross-functional teams and external stakeholders on various projects.
- Contribute to cross-functional marketing projects for improved efficiency and performance.
- Stay updated with digital marketing trends to create effective advertising strategies.
- Share insights on digital marketing tools and practices to enhance organizational knowledge.
WE REQUIRE:
- Previous experience in advertising/performance/digital marketing, with 18+ months using display platforms, DSPs, or RTB tools.
- Certification or willingness to obtain certification in Google Marketing Platform, DV360, AdForm, or similar.
- Proficient in campaign management via Campaign Manager, DV360, AdForm, etc.
- Strong knowledge of digital marketing, advertising platforms, and concepts like campaign optimization, A/B testing, CRO, and demand generation.
- Data analysis skills with tools like Excel, Google Analytics, PowerBI, Tableau, etc.
- Ability to handle ambiguity, prioritize tasks, and solve problems.
- Clear and concise communication skills for various stakeholders.
WE OFFER:
- Variable compensation bonus
- Five weeks of holidays
- Flexible working hours and home office
- Individual career development plan
- Meal allowance and Cafeteria Benefit System (universal vouchers for sport, culture, travelling, and health)
- Special offers and discounts from our partners (Dr.Max, Datart, Škoda Auto)
- Various events for employees (tickets for sports events, Well-being programs, workshops, conferences)
- The gym (open 24/7)
- An informal environment with no dress code
- Fresh coffee by our Barista, fruit Mondays
- Modern offices in the Churchill office complex with views of Prague castle
Offices at FEG