Group CRM Strategy Expert
Praha 2, CZ, 120 00
Let's play
together
About our company
Fortuna has become an established brand among customers within just a few years. We became a proud international Family of companies carrying Fortuna Entertainment Group from the first betting shop.
We want to go further and be known for having the best tech department offering our employees the usage of modern technologies, and being part of many exciting projects.
Every detail underlines the company's corporate culture and represents our values. The workplace layout is 100% ecological, providing ideal conditions for everyday work. We all work as one team and treat each other with respect, openness, a sense of honor and respect for individual and cultural differences.
Hey there!
We're Fortuna Entertainment Group, and we’re excited to share why we’re a team worth joining.
Who We Are?
Founded in 1990, FEG is a top player in the betting and gaming industry. We proudly serve millions of customers across five European countries – Czech Republic, Slovakia, Poland, Romania, and Croatia – with our Business Intelligence operations based in India.
Why Join Us?
You’ll be part of a team that embraces bold ideas and delivers on its promises. We’re committed to providing exceptional betting and gaming experiences tailored to our customers’ needs, bringing fun and games to them. We also know that behind these experiences is a great team, which is why we invest in and value each of our colleagues.
Where We Work?
Our vibrant Prague office, located in the modern Churchill II building, is where work meets fun! Enjoy perks like our very own barista, 24/7 company gym, a game room, and a relaxed atmosphere where colleagues are as friendly as they are skilled.
Current Opportunity:
Right now, we´re seeking a Group CRM Strategy Expert to join our great Commercial department, responsible for shaping the overall retention and engagement strategy across all FEG brands and markets. Your focus will be on designing effective campaign lifecycle plans, optimizing reactivation approaches, and ensuring that our retention efforts are cost-efficient and impactful.
This position is key to building strong customer relationship communication and driving collaboration between teams, while supporting the smart adoption of new marketing tools to maximize effectiveness.
What You’ll Be Doing:
Your daily activities will include, but not limited to:
- Provide support to local market colleagues and make sure the delivery matches our standards
- Contribute to process optimization (both internal and external). Ensure day-to-day brief - build - deliver process runs effectively + efficiently
- Create campaigns in the relevant system for all CRM activities according to monthly and quarterly plans, including email, site/mobile messaging, SMS marketing, loyalty programme and other as required. Ensure all bonuses, codes, promotions and campaigns are delivered and correctly set up
- Suggest continuous improvements for communications to optimise performance versus KPI’s and recommend improvements where required.
- Ensure content sign off occurs on time (at least 24hrs prior to send)
- Proficient in all marketing communication channels and utilising all systems and tools. Be up to date with new trends and developments across communications channels in e-commerce
What We’re Looking For:
You should have experience in:
- High/University education
- At least 3 years of experience in online/multi-channel marketing, ideally in a matrix organisation
- Fluent Knowledge of English, both written and oral (at least C1)
- Excellent technical knowledge of CRM and analytical systems
- Knowledge of PowerBI
It would be a bonus if you bring:
- Experienced with online sportsbooks and gaming products
- Experienced with Bloomreach
- Following sports regularly
Why You’ll Love It Here:
Beyond our incredible office space, joining our team means enjoying a range of benefits:
- An annual bonus
- 5 weeks of holiday
- Flexible working hours and hybrid working arrangements
- An individual career development plan
- Meal allowance
- Access to the Cafeteria Benefit System (contribution for sports, culture, travel, and health)
- Exciting employee events, well-being programs, and internal activities
- Employee Referral Program
- Award-winning offices located in the heart of Prague with a sport/relax zone, a game room, and a relaxed atmosphere
- In-house barista service, complimentary refreshments, and weekly fruit days
- International Environment, exposure to cutting-edge projects, and hands-on experience with internal AI tools
- Exclusive offers and discounts from our partners (Dr. Max, Datart, Skoda Auto among others)
If this sounds like your kind of place, let us know by applying! We can’t wait to hear from you.
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Offices at FEG