Group Head of Acquisition & Retention

Hey there!

We're Fortuna Entertainment Group, and we’re excited to share why we’re a team worth joining.

Who We Are?

Founded in 1990, FEG is a top player in the betting and gaming industry. We proudly serve millions of customers across six European countries – Czech Republic, Slovakia, Poland, Romania, Croatia, and Montenegro – with our Business Intelligence operations based in India.

Why Join Us?

You’ll be part of a team that embraces bold ideas and delivers on its promises. We’re committed to providing exceptional betting and gaming experiences tailored to our customers’ needs, bringing fun and games to them. We also know that behind these experiences is a great team, which is why we invest in and value each of our colleagues.

Where We Work?

Our vibrant Prague office, located in the modern Churchill II building, is where work meets fun! Enjoy perks like our very own barista, 24/7 company gym, a game room, and a relaxed atmosphere where colleagues are as friendly as they are skilled.

Current Opportunity:

Right now, we´re seeking a Group Head of Acquisition & Retention to join our great Commercial department, responsible of defining and executing a data-driven lifecycle strategy, from performance marketing and channel mix optimization to CRM, loyalty, and engagement excellence. The role ensures rigorous budget allocation, conversion optimization, and retention effectiveness, while working closely with Product, Technology, Brand, and local market leadership to enhance customer experience, strengthen competitive positioning, and drive measurable commercial impact in full alignment with Group strategy, governance, and regulatory requirements.

What You’ll Be Doing:

Your daily activities will include, but not limited to:

• Develop and execute comprehensive digital marketing strategies across all digital channels (e.g., paid search, SEO, social media, display, programmatic). Develop and implement customer retention strategies to increase engagement, improve retention rates, and maximize the lifetime value of customers.
• Oversee paid media campaigns, organic growth initiatives, and new customer acquisition strategies with a focus on achieving ROI and acquisition KPIs.
• Lead cross-functional teams in the creation, optimization, and delivery of engaging and conversion-focused campaigns.
• Collaborate with product, design, and tech teams to ensure alignment with overall business objectives and to optimize the user experience across digital touchpoints.
• Lead loyalty program initiatives and create personalized campaigns based on customer data and behaviour.
• Analyse customer journey data to identify pain points, optimize touchpoints, and ensure continuous improvement in user experience. Work closely with data analytics teams to segment the customer base and design targeted retention campaigns (e.g., email marketing, push notifications, SMS).
• Develop a robust win-back strategy for churned customers and identify new opportunities for re-engagement
• Define and track key performance indicators (KPIs) for digital marketing and retention efforts. Provide regular reporting on campaign performance, customer behaviour insights, and ROI to senior management.

What We’re Looking For:

You should have experience in:

• Bachelor's degree
• 8+ years in digital marketing with at least 4+ years in a senior leadership role.
• Fluent level of English, both written and oral (at least C1).
• Strong analytical skills with experience in using data to optimize digital campaigns, retention strategies, and customer experience.
• Deep understanding of customer lifecycle management and segmentation in the online gambling industry.
• Proficient in Google Analytics, Google Ads, SEO tools, CRM systems, email marketing platforms, and retention tools.

Why You’ll Love It Here:

Beyond our incredible office space, joining our team means enjoying a range of benefits:

• An annual bonus 
• 5 weeks of holiday
• Flexible working hours and hybrid working arrangements
• An individual career development plan
• Meal allowance
• Access to the Cafeteria Benefit System (contribution for sports, culture, travel, and health)
• Exciting employee events, well-being programs, and internal activities
• Employee Referral Program
• Award-winning offices located in the heart of Prague with a sport/relax zone, a game room, and a relaxed atmosphere
• In-house barista service, complimentary refreshments, and weekly fruit days
• International Environment, exposure to cutting-edge projects, and hands-on experience with internal AI tools
• Exclusive offers and discounts from our partners (Dr. Max, Datart, Skoda Auto among others)

If this sounds like your kind of place, let us know by applying! We can’t wait to hear from you.

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