Group Insight Analyst - Marketing
Praha 2, CZ, 120 00
Let's play
together
About our company
Fortuna has become an established brand among customers within just a few years. We became a proud international Family of companies carrying Fortuna Entertainment Group from the first betting shop.
We want to go further and be known for having the best tech department offering our employees the usage of modern technologies, and being part of many exciting projects.
Every detail underlines the company's corporate culture and represents our values. The workplace layout is 100% ecological, providing ideal conditions for everyday work. We all work as one team and treat each other with respect, openness, a sense of honor and respect for individual and cultural differences.
Hey there!
We're Fortuna Entertainment Group, and we’re excited to share why we’re a team worth joining.
Who We Are?
Founded in 1990, FEG is a top player in the betting and gaming industry. We proudly serve millions of customers across five European countries – Czech Republic, Slovakia, Poland, Romania, and Croatia – with our Business Intelligence operations based in India.
Why Join Us?
You’ll be part of a team that embraces bold ideas and delivers on its promises. We’re committed to providing exceptional betting and gaming experiences tailored to our customers’ needs, bringing fun and games to them. We also know that behind these experiences is a great team, which is why we invest in and value each of our colleagues.
Where We Work?
Our vibrant Prague office, located in the modern Churchill II building, is where work meets fun! Enjoy perks like our very own barista, 24/7 company gym, a game room, and a relaxed atmosphere where colleagues are as friendly as they are skilled.
Current Opportunity
Right now, for our HQ in Prague, we're looking for a Group Insights Analyst to join our Insight department. As a Group Insights Analyst, your purpose is to bring clarity, structure and analytical rigour to Group-level strategic and marketing projects. You will transform complex data into actionable insights, support the evaluation of new opportunities, and help ensure that business cases, M&A analyses and strategic initiatives are backed by robust evidence and aligned with Group objectives. You will collaborate closely with BI, Finance, Commercial teams, Country teams and Group Management, ensuring smooth exchange of information, consistent measurement standards and unified understanding of project performance. Through continuous monitoring, deep-dive analysis and structured reporting, you will help the organisation identify opportunities, mitigate risks and drive effective execution of key commercial initiatives.
What You'll Be Doing
Your daily activities will include, but are not limited to:
- Analyse transactional, behavioural and marketing datasets across multiple markets to identify player engagement and retention trends, key performance drivers and opportunities to improve marketing effectiveness.
- Conduct deep-dive analyses of player behaviour, segmentation, VIP activity and cross-sell opportunities to evaluate the effectiveness of CRM campaigns, promotional activities and other marketing initiatives.
- Develop and maintain dashboards, automated reports and visualisations to monitor marketing KPIs, track campaign performance and support root-cause analysis across brands and markets.
- Support marketing planning and strategic initiatives through ad-hoc analyses, opportunity sizing, forecasting and business case development, ensuring consistent KPI definitions and measurement methodologies across markets.
- Translate complex analytical findings into clear, actionable insights and recommendations for technical and non-technical stakeholders, supporting campaign optimisation, marketing strategy and data-driven decision-making.
What We're Looking For
You should have:
- University degree in Economics, Mathematics, Statistics, Computer Science or a related discipline
- Fluent in English, both verbal and written (at least C1)
- 2+ years of experience in analytics, business insights, marketing analysis or similar roles
- Strong analytical skills with an ability to simplify complex data set
- Advanced SQL (complex joins, CTEs, window functions).
- Strong Power BI experience (data modelling, DAX, Power Query, dataflows).
- Advanced Excel and PowerPoint skills
- Good technical knowledge of CRM and analytical systems
Nice to Have
- Working experience with Python
- Knowledge of Czech, Slovak, Polish, Romanian or Croatian
- Experience in the gambling industry
Why You’ll Love It Here:
Beyond our incredible office space, joining our team means enjoying a range of benefits:
- An annual bonus
- Five weeks of holiday
- Flexible working hours and home office
- An individual career development plan
- Meal allowance and access to the Cafeteria Benefit System (vouchers for sports, culture, travel, and health)
- Exclusive offers and discounts from our partners (Dr. Max, Datart, Skoda Auto)
- Exciting employee events, including tickets to sports events, well-being programs, and internal activities.
If this sounds like your kind of place, let us know by applying for the role! We can’t wait to hear from you.
Offices at FEG