Group Retention Specialist
Praha 2, CZ, 12000
Let's play
together
About our company
Fortuna has become an established brand among customers within just a few years. We became a proud international Family of companies carrying Fortuna Entertainment Group from the first betting shop.
We want to go further and be known for having the best tech department offering our employees the usage of modern technologies, and being part of many exciting projects. Our new home is the remarkable Churchill II building which has a view of Prague.
Every detail underlines the company's corporate culture and represents our values. The workplace layout is 100% ecological, providing ideal conditions for everyday work. We all work as one team and treat each other with respect, openness, a sense of honor and respect for individual and cultural differences.
Our Group Marketing Department is looking for a new team member responsible for creating new personalized content campaigns across all FEG markets. We need someone who is up to date with the latest trends and developments in e-commerce communication channels.
YOUR RESPONSIBILITIES:
- Create campaigns in the relevant system for all CRM activities such as email, site/mobile messaging, SMS marketing, loyalty programs and others;
- Ensure all bonuses, codes, promotions and campaigns are delivered and correctly set up;
- Suggest continuous improvements for communications to optimise performance;
- Create AB test scenarios to optimise the effectiveness of CRM communication;
- Use PowerBI reporting and other reporting tools to optimise the campaign setup;
- Prepare monthly and weekly reports of CRM activities.
WE REQUIRE:
- Fluent English;
- At least 2 years of experience as a CRM executive or similar positions;
- Strong analytical/commercial/number focus, including experience in managing significant marketing budgets;
- Good technical knowledge of CRM and analytical systems.
WE OFFER:
- Variable compensation bonus;
- Five weeks of holidays;
- Flexible working hours and home office;
- Individual career development plan;
- Meal allowance and Cafeteria Benefit System (universal vouchers for sport, culture, travelling, and health);
- Special offers and discounts from our partners (Dr Max, Datart, Škoda Auto);
- Various events for employees (tickets for sports events, Well-being programs, workshops, conferences);
- The gym (open 24/7);
- An informal environment with no dress code;
- Fresh coffee by our Barista, fruit Mondays;
- Modern offices in the Churchill office complex with views of Prague castle.
Equal Opportunity
Fortuna Entertainment Group is an Equal Opportunity Employer and considers applicants for all positions without regard to race, colour, sex, age, national origin, citizenship status, religion or belief, marital status, genetic information, sexual orientation, gender identity, military/veteran status, physical or mental disability or any other characteristic protected by applicable laws.
Responsible Gaming
Fortuna's main objective is to protect our customers by providing a safer gaming environment. For these purposes, exploring best Player Protection Practices and current challenges within the industry, we have implemented an integrated technical system called Fortuna Player Protection (FPP), which uses markers of harm to identify behavioural changes and log red flags when there are indications about possible problematic behaviours.
Fortuna's Player Protecting Measures include:
- Providing high-level Responsible Gaming training to all customer-facing staff
- Detecting Players at Risk, using Markers of Harm behavioural Analytics
- Implementing Responsible Marketing Strategies
- Applying a Responsible Gaming Interaction Matrix based on customer segmentation and risk level.
Fortuna Entertainment Group is committed to creating a safe work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit https://www.feg.eu/responsibility.
Offices at FEG