Group Senior Advertising Specialist - SEA/PPC
Praha 2, CZ, 12000
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About our company
Fortuna has become an established brand among customers within just a few years. We became a proud international Family of companies carrying Fortuna Entertainment Group from the first betting shop.
We want to go further and be known for having the best tech department offering our employees the usage of modern technologies, and being part of many exciting projects. Our new home is the remarkable Churchill II building which has a view of Prague.
Every detail underlines the company's corporate culture and represents our values. The workplace layout is 100% ecological, providing ideal conditions for everyday work. We all work as one team and treat each other with respect, openness, a sense of honor and respect for individual and cultural differences.
We are looking for a new individual contributor to join our Group Acquisition Team, which leads all aspects of marketing across the Fortuna Entertainment Group countries with several strong brands.
In this role, you will play a crucial part in driving the development and execution of targeted digital media campaigns to acquire and engage new customers while meeting desired KPIs through implementing paid digital media strategies. You will also be responsible for optimizing selected campaigns to maintain effectiveness and efficiency and deliver measurable results and growth. You will collaborate closely with the group and local marketing teams to ensure the successful implementation and evaluation of acquisition campaigns.
Responsibilities:
- Take ownership of a dedicated part of advertising programs across paid search, display and YouTube for FEG’s brands in Czechia, Croatia, Poland, Romania and Slovakia.
- Manage daily execution of advertising initiatives and daily campaign management.
- Conceptualize and implement optimisation strategies in a multi-market/ language environment, focusing on the desired KPIs.
- Develop and manage advertising automation projects to drive efficiency and performance.
- Collaborate with group and local teams to ensure a seamless process throughout campaign implementation and evaluation.
- Share insights about digital marketing tools and best practices to help enhance knowledge and understanding across the organisation.
Requirements:
- 5+ years of experience as an advertising/performance specialist, with at least 3 years of experience managing multi-locale search engine advertising programs.
- Proven experience in digital marketing and advertising, focusing on managing SEM/paid social media/display marketing campaigns.
- Superb knowledge of advertising platforms such as Google, Bing, and Sklik.
- Proficiency in Excel and Google Ads Editor, A/B testing and CRO techniques.
- Passionate about digital marketing and up-to-date with the latest trends and best practices in the industry.
- Fluent in English.
We Offer:
- Variable compensation bonus
- Five weeks of holidays
- Flexible working hours and home office
- Individual career development plan
- Meal allowance and Cafeteria Benefit System (universal vouchers for sport, culture, travelling, and health)
- Special offers and discounts from our partners (Dr Max, Datart, Škoda Auto)
- Various events for employees (tickets for sports events, Well-being programs, workshops, conferences)
- The gym (open 24/7)
- An informal environment with no dress code
- Fresh coffee by our Barista, fruit Mondays
- Modern offices in the Churchill office complex with views of Prague castle
Offices at FEG