Group Senior CRM Expert - Prague, London and Madrid
Praha 2, CZ, 120 00
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About our company
Fortuna has become an established brand among customers within just a few years. We became a proud international Family of companies carrying Fortuna Entertainment Group from the first betting shop.
We want to go further and be known for having the best tech department offering our employees the usage of modern technologies, and being part of many exciting projects.
Every detail underlines the company's corporate culture and represents our values. The workplace layout is 100% ecological, providing ideal conditions for everyday work. We all work as one team and treat each other with respect, openness, a sense of honor and respect for individual and cultural differences.
Hey there!
We're Fortuna Entertainment Group, and we’re excited to share why we’re a team worth joining.
Who We Are?
Founded in 1990, FEG is a top player in the betting and gaming industry. We proudly serve millions of customers across five European countries – Czech Republic, Slovakia, Poland, Romania, and Croatia – with our Business Intelligence operations based in India.
Why Join Us?
You’ll be part of a team that embraces bold ideas and delivers on its promises. We’re committed to providing exceptional betting and gaming experiences tailored to our customers’ needs, bringing fun and games to them. We also know that behind these experiences is a great team, which is why we invest in and value each of our colleagues.
Current Opportunity:
We’re currently looking for two Group CRM Strategy Experts to join our amazing Commercial department—based either at our Prague Headquarters or in our upcoming hubs in Madrid and London.
In this role, you will play a key part in shaping the overall retention and engagement strategy across all FEG brands and markets. Your mission will be to design effective lifecycle communication plans, optimize our reactivation approaches, and ensure that our retention activities are both cost‑efficient and high‑impact.
You will collaborate closely with cross‑functional teams to introduce data‑driven improvements, deliver personalized customer experiences at scale, and support the long-term growth of our customer base.
What You’ll Be Doing:
Your daily activities will include, but not limited to:
- Provide support to junior colleagues and make sure the delivery matches our standards
- Contribute to process optimization (both internal and external). Ensure day-to-day brief - build - deliver process runs effectively + efficiently
- Create campaigns in the relevant system for all CRM activities according to monthly and quarterly plans, including email, site/mobile messaging, SMS marketing, loyalty programme and other as required. Ensure all bonuses, codes, promotions and campaigns are delivered and correctly set up
- Suggest continuous improvements for communications to optimise performance versus KPI’s and recommend improvements where required.
- Ensure content sign off occurs on time (at least 24hrs prior to send)
- Proficient in all marketing communication channels and utilising all systems and tools. Be up to date with new trends and developments across communications channels in e-commerce
What We’re Looking For:
You should have experience in:
- High/University education
- At least 3 years of experience in online/multi-channel marketing, ideally in a matrix organisation
- Fluent Knowledge of English, both written and oral (at least C1)
- Excellent technical knowledge of CRM and analytical systems
- Knowledge of PowerBI
It would be a bonus if you bring:
- Experienced with online sportsbooks and gaming products
- Experienced with Bloomreach
- Following sports regularly
Why You’ll Love It Here:
If this sounds like your kind of place, let us know by applying! We can’t wait to hear from you.
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Offices at FEG